Allure Labs is an industry-leading skincare and cosmetic custom contract manufacturer in northern California. They design and manufacture products for some of the most reputable beauty brands sold in retail stores like Ulta, Target, and Sephora. Although they have been at the forefront of product manufacturing for over thirty years now, Allure was lacking a strong presence online that appropriately showcased their industry knowledge and manufacturing capabilities. Nani entered into a contractual partnership with Allure in the fall of 2022 to ghostwrite monthly B2B blog posts that would help them establish an official online brand presence.

As a former employee of Allure Labs, Nani was happy to add the company to her growing list of clients. Familiar working relationships with the founder and director of operations gave way to a natural working relationship now in a different capacity. Rather than contributing to the success of the business via her former experience and expertise in administrative operations, she now offers consultancy on the company’s branding and marketing strategies as well as content strategy, creation, and management for the allurelabs.com blog. Occasionally, she will also create other marketing materials such as press releases that announce new manufacturing capabilities.