Ladykind is a women’s wellness brand that brings taboo topics to the table. The foundation of the brand is to provide insight, education, and community centered around ancient medicine practices for better stress, pain, and sleep management. From menstruation to menopause, Ladykind products offer natural remedies for women that support mental health and a regulated circadian rhythm. From ingredient sourcing to sales and marketing, Ladykind operates under sky-high standards. What’s more, the brand demonstrates an unwavering commitment to customer transparency brought to life by a team of industry-leading chemists and ingredient innovators.
Content marketing for Ladykind
In the summer of 2022, Ladykind brought Nani on as a copywriter for the website’s blog. Since then, she has been contracted to build out a comprehensive content marketing strategy in addition to her copywriting services. This marketing plan includes evergreen content creation, as well as a social media marketing strategy that covers the Pinterest, Instagram, Facebook, LinkedIn, and TikTok platforms. Her strategy involves performing account audits, SEO keyword research, defining goals and objectives, identifying target audiences, building out a posting schedule and respective content calendar, and gathering a bank of content for a convenient plug-and-play model. What’s more, she also tracks quarterly data and analytics to report on how KPIs measure against the brand’s goals.
Nani’s blog writing for Ladykind features SEO-optimized articles on topics about women’s health, mental health, and menstrual health. Additionally, she also writes scripts for paid advertisements and commercials. She works with Ladykind’s CEO and social media manager to plan, maintain, and adjust the content marketing strategy. To that point, she has also dabbled in brand strategy, helping to research and design customer profiles for new product launches and campaigns. Her work has developed Ladykind’s brand presence and established authority in the health and wellness sector.
